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It’s what’s
inside that counts.
De-vo-tion
Pronunciation [di-voh-shuhn] -noun
Commitment Dedication and Determination
Devotion Vodka speaks
to the masses. Its name “Devotion” shares many of the
same attributes of the world’s greatest athletes and
success stories: commitment, drive and success. The
uniqueness of Devotion’s proprietary solution will
distinguish the spirit from its competition. The initial
design for the bottle will stand out while on the shelf.
It is currently anticipated that the bottle will be tall
and strong combined with bold, contemporary packaging. The
Company envisions “Devotion Vodka” inscribed in unique
bold red font, with frosted wings on a clear background.
The cap is also intended to be an eye catching red with a
Devotion Spirits logo stamped on the top.
The protein used
in the Devotion Vodka blend is PeptoPro® and casein,
PeptoPro® , which was developed by DSM Food Specialties
with the Dutch Olympic Committee is a recovery ingredient
for fast muscle refueling. The target was to give the
Dutch Olympic athletes a competitive advantage at the
Olympic Games in Athens in 2004. PeptoPro® is a casein
hydrolysate (a protein cut into fragments), which is the
same protein found in dairy products. PeptoPro®
officially tested free and free of doping substances, and
won the Health Ingredient Europe Award for the best health
ingredient innovation in 2004.
Normal protein is
a polypeptide with up to thousands of units of amino
acids. Devotion’s proprietary solution contains only
short chain peptides (average length is less than 4 amino
acids) which are water soluble.
The vodka used for
making Devotion is triple distilled from corn and is free
of congeners (methanol, aldehydes and amyl alcohols).
Generally, the spirits with high congener content add to
“hangover” symptoms. Devotion Vodka will be 80 proof,
or 40% alcohol by volume.
In order to
develop a recipe that would embody his vision, Mr. Adelman
turned to Frank Lin Distillery chemist, Dier Singh, and
award-winning spirits chemist, Dr. Win Adler.
Devotion’s
proprietary solution was selected by Mr. Singh for the
following reasons:
• Solubility:
easily dissolves into vodka.
• Clarity: Once the powder has dissolved into the
vodka, the vodka remains clear.
• Taste: Unlike many protein additives, the taste
is barely discernible and actually lessens the “bite”
in the vodka, resulting in a smoother taste.
• Feel: The solubility creates a smooth texture
in Devotion Vodka.
Refining the blend
is Dr. Adler, who has achieved national and worldwide
recognition for his spirits. The solution has received
approval from the TTB (Alcohol and Tobacco Tax and Trade
Bureau), formula #429, without this approval you cannot
sell alcohol in the United States.
The Company will
introduce the vodka in a 750 milliliter bottle at a
suggested retail price of $29.99. By entering the market
at a similar price as Grey Goose, the brand will
immediately position itself as an ultra-premium vodka at a
premium price. Devotion will ultimately be sold in four
sizes, 50 milliliter, 750 milliliter, 1 liter and 1.75
liter bottles with modest price fluctuation by state due
to individual state alcohol control laws.
Devotion Vodka
holds a trademark, as well as has the patent as the first
ever protein-infused spirit. The trademark application for
the mark DEVOTION, Serial No. 77/328,883 was filed in
November and a Notice of Allowance was issued on July 15,
2008.
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